Lawretta Egba is a professional writer, ghostwriter, editor, and poet. She is the founder of Cyno Group, a boutique content creation/content marketing firm meeting the varying content needs of individuals and businesses towards effective storytelling, problem-solving and economic growth. The company offers in-house ghostwriting, editing, and content writing services for large corporations, businesspeople and economic leaders.
Lawretta’s articles have been featured on a plethora of platforms within Nigeria and the diaspora. Some of these include the Premier Pan-African media group reporting on African affairs – Face2Face Africa, Arianna Huffington’s Thrive Global, Exquisite Magazine, YNaija, and a host of others. She runs two blogs: lawrettawrites.com, where she reviews books, writes on mythology, peeks into transformational African topics, and analyzes matters of the human psyche; and newcommas.com, a brainchild created towards documenting everyday African stories.
Lawretta also has a first-class degree in Accounting and is a member of the Institute of Chartered Accountants of Nigeria (ICAN). She is an active member of the Eagles Toastmasters Club and was nominated for the SME 100 25 under 25 Africa awards, under the creative writing and content creation category. She is also a Karateka who enjoys being alone by the beach – a contradiction that shows the two sides to her Gemini.
She believes that writers should be wealthy and actively promotes #ValueForWriters on various platforms. She is also passionate about growth and development through education.